9 of the Top Trends in Craft Beer and Breweries

9 of the Top Trends in Craft Beer and Breweries

Jun 10, 2024

The craft beer scene is a vibrant, ever-changing landscape, constantly evolving and pushing boundaries. Here at Brewfits, we're passionate about staying ahead of the curve, connecting breweries with enthusiastic fans, and celebrating the latest innovations in the world of craft beer. So, grab a fresh brew, settle in, and let's explore nine trends that are shaping the future of craft beer and breweries. Here’s the list that we’ll cover:

  • Lagers
  • Kveik
  • Inclusivity
  • Glassware
  • Collaboration
  • Sustainability
  • Local
  • Digital
  • Containers

Lagers Take Center Stage

IPAs are no longer the main characters—there's a new sheriff in town (well, maybe not entirely new, but definitely resurgent). Lagers, known for their crispness, clean flavors, and refreshing nature, are experiencing a major comeback. From classic pilsners to innovative takes on German styles, brewers are rediscovering the magic of lagers, offering a delightful counterpoint to hop-forward IPAs.


Embrace the Power of Kveik

Kveik (pronounced "kvee-k") is here to challenge your taste buds. This exciting yeast strain, hailing from Norway, ferments at much higher temperatures than traditional yeasts, resulting in beers bursting with unique fruity esters and citrusy aromas. From juicy IPAs to tart sours, kveik is shaking things up and offering brewers a whole new playground for experimentation.

Inclusivity is the New Buzzword

Craft beer is for everyone, and breweries are making a conscious effort to be more welcoming and inclusive. This means catering to diverse palates with non-alcoholic options, gluten-reduced beers, and sessionable styles perfect for all levels of beer drinkers. Additionally, breweries are creating welcoming spaces that celebrate diversity and foster a sense of community.

A Glass for Every Occasion

A glass rack full of pint glasses just doesn't quite cut it anymore. Brewers have always understood the value of proper glassware, but brewery-goers are beginning to recognize the impact of glassware on the beer-drinking experience. Expect to see a wider variety of glasses offered to keep visitors on their toes, from elegant tulip glasses for IPAs to snifters for stouts and porters, each designed to enhance the specific aroma and flavor profile of the beer.

Collaborations Take Off

With the rise of technology comes the ease of communication and collaboration. And creativity thrives in collaboration—breweries are increasingly joining forces to create unique, limited-edition brews. These partnerships bring together different brewing philosophies and ingredients, resulting in exciting mashups that push boundaries and surprise even the most seasoned beer aficionados.

Eco-Conscious Brewing

Sustainability is no longer a fad, it's a brewing imperative. Breweries are implementing eco-friendly practices across the board, from water conservation to upcycling spent grains and using locally sourced ingredients. This commitment to sustainability is not only good for the environment, but it also resonates with environmentally conscious beer drinkers.


The Rise of the Local Experience

People crave authenticity and connection with their communities. This is leading to a surge in popularity of smaller, local breweries. These breweries often focus on unique styles and ingredients specific to their region, offering a taste of place alongside a welcoming atmosphere.

Digital Cheers: The Power of Online Marketing

Social media and online platforms are no longer afterthoughts; they're crucial tools for breweries to connect with customers. Through engaging content, virtual tastings, and online ordering, breweries are reaching new audiences and fostering a sense of community that extends beyond the taproom walls.

Beyond the Bottle and Can

Breweries are getting creative with their offerings! From barrel-aged masterpieces to nitro cold brews, and even experimental infusions with coffee or kombucha, breweries are exploring new ways to present their beers and cater to adventurous palates.

This is just a taste of what's brewing in the exciting world of craft beer. Here at Brewfits, we're thrilled to be a part of this dynamic industry, connecting breweries with passionate fans and helping them navigate the ever-evolving landscape. So, get out there, explore new breweries, embrace the trends, and most importantly, enjoy the delicious journey!

Ready to join the craft beer revolution? Brewfits can help your brewery reach a wider audience and showcase your unique brewery merch. Sign up today and let's get your merch in the hands of beer lovers everywhere!